SHINE SPOTLIGHT ON YOUR CREATIVITY

Masih is an architect who has worked extensively as a visual artist and photographer. His projects — exhibited internationally in Iran, Germany, and the United States, and presented in curator talks and conferences in Warsaw and Berlin — have consistently explored the relationship between urban space and human life. At the heart of his work lies a conviction that architecture is never an isolated object, but always part of a cultural and social dialogue. Through his artistic projects, he has examined how the built environment interacts with the city and its people, portraying architecture as an active participant in everyday life. This perspective continues to shape his contribution within Deed Studio, where his sensitivity to context and human experience enriches the studio’s narrative-driven vision.

Naghmeh, on the other hand, is a trained architect who spent many years in professional practice before founding Deed Studio. Her career has always been guided by a central question: how architecture shapes human lives and urban identity. For her, buildings are never merely physical objects — they are active presences that influence people, communities, and cities. After years of exploring these questions through architectural practice, she transitioned into architectural photography. This shift was not a departure from her mission but a continuation of it in a new medium. Instead of designing spaces, she began to narrate them — capturing architecture as it is lived, experienced, and remembered. She also holds an MBA in Marketing, which informs the studio’s ability to align creative vision with client needs and continues to shape Deed Studio’s approach today.